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Search Engine Optimisation is one of the Tools used
for Emarketing, Search Engine Optimisation (SEO) can be defined as :-
"Making it possible for the web-site owners to have
their web-sites listed among the top rankers on major 'Search Engines'
when someone searches for the keywords or combination of keywords associated
with the business of/services provided by the Client."
Before detailing the process and intericacies involved
in 'Search Engine Optimisation' we must know what are
'Search Engines'
Search Engines are basically a directory
of web-sites - containing the various details about each of the web-site
in their database. Search Engines ranks different web-sites/portals on
the basis of different criterias and they keep on updating the ranks of
different web-sites dependi
